Sunday, March 6, 2011

Sightline Payments and SmartBox Make Smart Team

With CEO Kirk Sanford and his years in the gaming industry, one of the prime components of the Sightline Payments state-of-the-art technology is their Integrated SmartBox ATM3X software and kiosks, allowing casino customers quick, secure and PIN-less access to their cash, even after daily limit turndowns, thus putting patrons back on the floor smoothly and quickly.

In addition, though, the Sightline Payments Integrated SmartBox software that runs on their automated teller machines also works on the Glory SK-100A ticket redemption (and bill-breaking) kiosks. With the leadership of Kirk Sanford, Sightline's contracted arrangement with Glory allows casino customers to enjoy a whole variety of kiosk transactions, from ticket redemption and bill breaking to debit cash and credit cash advances, and on to check cashing capabilities. Sightline Payments has partnered with Certegy, the industry’s premiere check warranty service, to provide the only gaming-centric check guarantee product. Even as we move from checks to cash advances and plastic/smartcards, a large portion of casino activity still revolves around personal checks, and Kirk Sanford and Sightline stay at the forefront of the industry with this innovative and leading technology.

Sightline Payments Crunches The Numbers The Good Way

The numbers can’t be ignored: At least two-thirds of the gaming industry revenue is derived from cash-access services. Two-thirds. At least. Something that Sightline CEO Kirk Sanford knows all about.

And herein lies some of the problem. There are limits to daily debit withdrawals, for example, often in the $300-500 range. Meaning that a casino patron might literally be tapped out on a technological basis and not a practical or realistic one.

This is where Sightline, under the leadership of Kirk Sanford, makes a big splash, by providing state-of-the-art, PIN-less cash access to their gaming industry clients. With their stylish and superior cash-advance kiosks, Sightline Payments make transactions for gaming patrons quick, simple, secure and even intuitive, with large, colorful (and touchscreen) displays, making the entire cash-access process not only easy and convenient but even pleasant, getting the customer his or her cash and placing them quickly back on the floor, making both patrons and casinos happy. And with Sightline’s cash-advance kiosks requiring no PIN (sometimes the last thing on a patron’s mind!), this also enlarges the customer base and provides an experience designed for gaming, not frustration.

With his years of gaming industry experience, Kirk Sanford is leading Sightline and the gaming world into the future, one number at a time.